Key Stage 4

Course title: GCSE Media Studies (Eduqas)

Course Aims:

We equip students with the skills to deconstruct media texts (music videos, TV programmes, adverts, posters, magazines and newspapers) and explore what they tell us about the world.

We live in a ‘media age’, spending a significant proportion of our lives online, watching films and TV, listening to music, playing video games and reading media texts. We depend on media to entertain, connect and inform us. Media producers hold a significant amount of power; however, is this power used responsibly?

Students will explore important issues – such as stereotyping, patriarchy, colonialism and political bias – in answering this question. They will also develop their creative skills by producing their own media texts.

Knowledge and Understanding:

Students will explore five key concepts:

  • Media Language (how media texts are constructed and what messages they communicate)
  • Representation (how social groups, events or issues are presented in the media and any bias this exposes)
  • Audiences (how media texts target audiences, why people consume media and how they may respond differently to the same media text)
  • Industry (who produces media texts and how this affects their production)
  • Contexts (how historical, cultural and political events help shape media texts) 

Course Description:

Students will explore the five key concepts (Media Language, Representation, Audiences, Industry and Contexts) in relation to the following media texts (among others):

  • Luther (TV crime drama)
  • The Sweeny (historical TV crime drama)
  • Bad Blood by Taylor Swift (music video)
  • taylorswfit.com (music promotion website)
  • Uptown Funk by Mark Ronson/Bruno Mars (music video)
  • brunomarks.com (music promotion website)
  • The Sun (newspaper)
  • Spectre (film promotion)
  • The Archers (radio soap opera)
  • Pokémon Go (video game)
  • Pride (magazine cover (Nov 2015))
  • GQ (magazine Cover (July 2016))
  • Spectre (film poster)
  • The Man with the Golden Gun (historical film poster)
  • The Guardian (newspaper front cover (4th Sep 2015)),
  • The Sun (newspaper front cover (18th Dec 2015))
  • Quality Street (historical print advert)
  • This Girl Can (print advert)

(Some texts may vary from year to year)

Assessment Information:

Component 1: Media Products, Industries and Audience – 1 hour 30 minute written exam (40%)

Students answer questions about twelve media texts studied in class and (at least) one unseen text.

Component 2: Media Forms and Products in Depth 1 hour 30 minute written exam (30%)

Students answer questions about the TV crime dramas, music videos and websites studied in class.

Component 3: Cross-Media ProductionNon exam assessment – completed in class (30%)

Students plan and create their own media production, for example film posters, DVD covers or pages from a magazine. A set brief (which students have to follow) is provided by the exam board, which changes each year.

Key Stage 5

Year 12 & 13: (Sixth Form)

EXAMINATION BOARD
Eduqas

WHAT IS SPECIAL ABOUT THIS SUBJECT?
We will equip you with the skills to deconstruct media texts (music videos, TV programmes, adverts, posters, magazines and newspapers) and identify what these tell us about the world.

This matters because we live in a ‘media age’, spending a significant proportion of our lives online, watching films and TV, reading, listening to music and playing video games. We depend on media to entertain, connect and inform us. Media producers hold a significant amount of power; however, is this power used responsibly?

You will explore important issues – such as stereotyping, patriarchy, colonialism and political bias – in answering this question. You will also develop your creative skills by producing your own media texts.

ENTRY REQUIREMENTS
Grade 4 or above in GCSE English Language and/or grade 4 or above in GCSE Media Studies.

YOU WILL STUDY
Over the course, you will analyse a range of media texts – including adverts, television programmes, newspapers/magazines, computer games, music videos and websites, considering issues such as representation, ideological bias and social/historical context.

YOU WILL LEARN TO
Analyse and compare media texts, applying a range of theories and concepts. You will also learn to create a range of media texts, using professional software such as Adobe Photoshop and InDesign.

ASSESSMENT DETAILS
There are two exams, taken at the end of Year 13:
• Paper 1: Analysing Media Language and Representation & Understanding Media Industries and Audiences: 2 hours 15 minutes, 35% of final grade.
• Paper 2: Television in the Global Age; Magazines – Mainstream and Alternative Media & Media in the Online Age: 2 hours 30 minutes, 35% of final grade.

There is also a non-examined assessment completed in class (worth 30% of the final grade) during which you will be required to create a cross media production, covering at least two media forms (including moving image, print and online media).

CAREERS AND UNIVERSITY PATHWAYS
This may lead on to the following discrete subjects at university: Media, Film, Journalism, Sociology, Marketing, Communications and Cultural Studies. Media Studies will increase your opportunities in the following careers and industries: Journalism, Advertising, Screenwriting, Film & Television, Public-Relations as well as Game/Web/Graphic Design.